Wednesday, May 16, 2007

Reliance launches entry level phones at Rs 777

Reliance launches entry level phones at Rs 777
May 16th, 2007
It is interesting to see Reliance pursuing the low-cost, high elasticity market of offering new phones at Rs 777 virtually wiping out “second hand” phones in the low-end category. Such low cost option also reduces the entry barrier. It is interesting to remember the Rs 25,000 price point that the bulky Nokia 6610 had in 1996-1998 time frame; we have indeed come a long way.
Unfortunately the political establishment that talks of “aam admi” is so busy wasting money on all grandiose projects that do good neither to the Government nor to the citizens but never take a moment to celebrate the real benefits “aam admi” gets, thanks to technology. One hope to see a generation of politicians who will genuinely work for the common man and woman of India.

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